**Subject to change**

Session I: 8:15 – 9:30 am

Get Ready. Set. Re-invent Your Career.

Carol Levey, Levey Enterprises

It’s becoming clear that the recovery from the Great Recession will not be a return to normal but rather the result will be “normal re-defined”. Professionals within the multi-housing industry, especially in the maintenance arena, will want to take advantage of the mandate to re-invent. Get ready for a glimpse into how to re-think and re-invest your career for optimum results. Learn specifics about the skill set you will need to compete at a different level.

Importance of Resident Renewal Trends: Ways to Increase Resident RetentionKelley Calderon, CEL & Associates, Inc, Jen Piccotti, SatisFacts Research, LLC, Jim Woidat, Kingsley AssociatesThree industry experts share their insight into the customer survey process via a panel discussion led by Parke Pettegrew, VP of Training at Carmel.
We will be discussing the importance of benchmarking, e-mail vs. direct mail campaigns, scoring and survey questions. The group will also discuss the analysis and action items that stem from the direct feedback gathered by prospects, customers, those with service requests and move-outs. The panel will also answer any questions from the attendees...

Selling to the Sexes-There is a Difference

Lisa Trosien, The Apartment Expert

Do women really control spending? Do men create more conversational interruptions? How do you ‘sell’ to a couple? Can men multi-task? And if they can’t, how does that change the way you sell to them? And what about marketing? Are there ways to subtly create your ads so they appeal to both genders? What you really need to do is simple: Know your customer and how to sell to them. This class provides advice on selling to both males and females and helping to ensure you close more prospects, more quickly.

Breakthrough Leadership: Leading Transcendental Change

Dave Mitchell, The Leadership Difference

Breakthrough Leadership: Leading Transcendental Change will guide your team to a new level of sustained and consistent high performance. Dave will lead the participants through an interactive session of teambuilding, conquering with constant change and shifting from extrinsic to intrinsic needs fulfillment.

Weed Control: Dealing with Your Marijuana Problems

Drew Hamrick, ColdironHamrick, LLC

Just because a behavior is “legal”, a landlord doesn’t necessarily have to tolerate it. The discussion will deal with marijuana consumption, possession and cultivation, cigarettes, the odors of immigrant cooking and other unreasonably disturbing or quasi illegal behavior.

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Session II: 9:45 – 10:45 am

Focus Your Focus on Greater Service

Terri Norvell, The Inner Prize

A results-focused, confidence building seminar for property teams who are striving for extraordinary service results. You’ll learn the five-step ‘Core Process’ and experience the personal satisfaction that’s available when perceived obstacles that impact your service success are recognized and removed. You’ll achieve a new level of confidence plus have the opportunity to literally and symbolically break through a service challenge of your very own! This session is not only powerful… it’s fun.

The Retailing of Apartment Marketing

Lisa Trosien, The Apartment Expert

From color to building layout and dozens of other factors, ‘retailing’ your model apartments, leasing office and even your amenities can make your apartments lease faster. Taking a page from the retail industry, this program discusses ways to position your apartment community in a better way by creating a ‘sales environment’. Retailers have studied consumer behavior for years; now it’s time you learned the ways to increase your leasing through environment, language and more.

Live & Learn, Or Die Stupid

Dave Mitchell, The Leadership Difference

Live and Learn or Die Stupid explores the characteristics of happy, successful people. Using audience interaction, comedy and introspection, Dave and the audience discover what it takes to achieve self- contentment. Taken from Dave’s popular book of the same name!

Revenue Maximization and the Impact on Operations

Kimberly Mitchell, Virginia Tech

Revenue maximization is a strategy to striking a pricing balance while still increasing NOI. In this session, we will explore:

• How to determine optimum rent.
  
• How to strike a pricing balance without increasing vacancy.
  
• How revenue maximization and operations connect.
  
• How to increase the value of your property.

Zap the Gap: Dealing with the Different Generations

Meagan Johnson, Johnson Training

Bright Funny Delightfully Obnoxious, Meagan Johnson is known as the “Generational Humorist”. If you think you’ve heard all there is to hear about the four different generations in the workplace, you have not heard Meagan’s comical spin on how to attract, market, manage and communicate with people from every generation without strangling someone in the process.

During this session, you’ll laugh while acquiring tools you can use immediately to improve your multi-generational relationships with clients, co-workers and in your every day personal life. (Repeats during Session III)

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Session III: 11:00 - Noon
Maintenance Compliance Panel

Brad Coldiron, ColdironHamrick; Deborah Wilson, Springman, Braden, Wilson, Pontius; Karen Harvey, Carmel Partners

Review the basics and answer questions about the compliance laws currently in effect and how the onsite team’s interaction with residents and the upkeep of their residences are essential to ensuring that their companies are in compliance with legal regulations. Items to be covered: Fair Housing; Warranty of Habitability; ADA; CO Detectors; Lead; Mold; and Asbestos.

Think Differently; Sell Differently

Terri Norvell, The Inner Prize

This innovative new process takes your team members through a complete diagnosis and dismantling of the blocks that are hindering performance at each step of the selling process. Starting with setting telephone appointments to asking for the deposit. This is not a basic ‘how to sell’ program. It drills down to the core thinking processes that determine daily sales results.

Each Leasing Professional has the opportunity to reach a whole new level… challenged reps find new skills, good become great and the great ones, well, they set a whole new level! This program teaches how to not just achieve sales in the short term, but to achieve with sustainable and measurable results.

Leadership Panel

David Kim, Bascom Group; Julie Smith, Bozzuto Group; Dana Zeff, Carmel Partners

Description coming soon