IROC: Increasing Your Revenue In A Competitive Economy

Coming out the Other Side

Pricing like the Big Boys Without Breaking the Bank in a Recession

In a hot rental market, most owners/operators do rather well, as a rising tides lifts all boats.

But what about pulling out of a recession caused by a pandemic? How do you differentiate yourself from the competition when there is increased pressure from a shift in economic indicators?

It’s accomplished not by abandoning the principles of profit, but by understanding the underlying factors that go into pricing to maximize revenue. It’s about keeping your head while everyone around you loses theirs!

This isn’t about software, but about strategy built upon foundational concepts.

Here are some of the topics we will discuss.

• Building blocks of what goes into a rate
• New Lease Pricing and Amenity Values
• Retention and Renewal Strategy
• Lease Expiration Management
• Seasonality by asset class and product type

Presented by: Evan Hoffmann, Incisive Solutions

Evan is the Principal & Chief Strategist of Incisive Solutions, providing revenue growth strategies to the multifamily industry. He has been employing optimization techniques, pricing various "widgets" and helping companies grow revenues for 20+ years. He worked in several industries including travel, hospitality and multifamily, including a decade as the SVP, Revenue Management and Marketing for Aimco.

Evan is a native Bostonian having spent the vast majority of his childhood and early adulthood there, including his years at Harvard University.