In 2025, innovative technologies and shifting consumer behaviors are reshaping how multifamily properties approach marketing. Staying ahead of these trends can give properties a competitive edge in a saturated market. Here are the key digital marketing trends multifamily professionals... Continue Reading
In a world where first impressions can shape opportunities, your personal brand is more than just a professional asset—it’s a reflection of your essence, values, and how you show up for yourself and others. Whether you’re advancing your career, pursuing personal goals, or... Continue Reading
The reputation of multifamily properties depends significantly on their online presence. Prospective residents increasingly rely on online reviews and Google Business Profiles to make informed decisions. Streamlining online reviews and maximizing your Google Business Profile is essential for... Continue Reading
By Ashley Tyndall Creating fresh, engaging content for your apartment community's social media channels, website, and resident newsletter can feel like a never-ending cycle. New ideas are constantly needed to capture attention and keep residents engaged. But what if you could create content... Continue Reading
The Online Renter Study published in January 2024 by SatisFacts Research provides unbiased, raw data directly from renters on a range of topics impacting the multifamily industry. One topic from the study that plays a significant role in a renter’s decision to contact or tour a... Continue Reading
Once upon a time, there used to be a saying in the 20th century that went like this: Any press is good press. Any publicity is good publicity. The genie is out of the proverbial bottle. The toothpaste is out of the tube. Here in the 21st century, things are NEVER going back to the way they... Continue Reading
