In the multifamily industry, where operational efficiency, tenant satisfaction, and crisis management are critical, resilience is key. However, like many sectors, the multifamily industry is often under pressure—whether from fluctuating market conditions, staffing shortages, or the... Continue Reading
The reputation of multifamily properties depends significantly on their online presence. Prospective residents increasingly rely on online reviews and Google Business Profiles to make informed decisions. Streamlining online reviews and maximizing your Google Business Profile is essential for... Continue Reading
There’s a growing misconception that large residential property management companies charge above market-rate rent by using computerized pricing algorithms. This claim is the basis of both a highly publicized class action lawsuit and a US Department of Justice probe/ PR campaign. The... Continue Reading
By Jacob Kosior The push towards centralization represents a transformative shift in the housing industry on how services are delivered to both property owners and residents. It’s one more way property management is evolving in today’s rapidly transforming landscape. By leveraging... Continue Reading
The Online Renter Study published in January 2024 by SatisFacts Research provides unbiased, raw data directly from renters on a range of topics impacting the multifamily industry. One topic from the study that plays a significant role in a renter’s decision to contact or tour a... Continue Reading
From Predictive Maintenance to Personalized Experiences, Discover the Impact of A.I. on Apartment Living As the application of Artificial Intelligence (AI) becomes more common, it will continue totransform the way we live, work, and interact. While this may sound alarming, there are... Continue Reading
With so many services now classifying themselves as AI (Artificial intelligence), it's hard to tell whether or not they're actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain. Here are six common misconceptions about A.I. and its potential... Continue Reading
Multifamily marketing is rapidly transforming, and social media stands at its core, pivotal in attracting and engaging residents. It's no secret that your residents are active across various online platforms. With the shift in marketing dynamics towards digital spaces, crafting a social media... Continue Reading
Going Beyond Proptech, Owner-operators are Upgrading Resident-facing Systems and Devices The pandemic helped usher in virtual tours, contactless leasing and software galore, but emerging technology and a flood of federal funding is changing the multifamily game again. Outdoor televisions, apps... Continue Reading
Balancing New Technology with Basic Principles As Multifamily Living is Reimagined In an era dominated by technological advancements and digital transformation, the phrase "Back to the Basics" has emerged as a rallying cry within the multifamily housing industry. This movement reflects a growing... Continue Reading
One of the biggest pain points in the rental housing industry today is the competition for talent. Not only are owners and operators competing with each other for great team members, they are competing with literally every other industry! Many companies are evaluating innovative ways to try and... Continue Reading
In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading
