Have you ever walked into an office or worked in an environment with somebody who is just an absolute pessimist? They are negative about everything. Any input they give is why something won't work or why something is a bad idea. But, they never come up with a reason why something could work. Now... Continue Reading
In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed the... Continue Reading
by Betty Knecht Ed Schell, CAS, will be honored at the NAA Education Conference this month with the CAS Designee of the Year award. Ed has a resume of achievement in the multifamily industry and within his company that are definitely worthy of recognition. Ed has performed at a high level... Continue Reading
We’ve all heard, “You never get a second chance to make a first impression.” You are perceived as likeable or unlikeable by others in mere seconds. A positive first impression is very important in the multifamily industry- our customers, current and future, judge us by our curb... Continue Reading
