IoT Trends and Tech in Commercial Real Estate Back during the turn of the 21st-century, businesses and commercial real estate professionals alike speculated about the concept of a “smart space,” one that was fueled by innovative technology — now, it has become a... Continue Reading
Technology
Articles about Technology in the Industry
Your Ally to Increase Brand Awareness and Sell Your Product By Adriana Anderson The most important content marketing trend in 2019 is video. According to Business Insider, over one million minutes of video are shared per second and over 80% of content consumed on the Internet is video. Visual... Continue Reading
By Emily Klipp When it’s time to start promoting your next event on Facebook it can often be difficult to get timing and coordination down for flawless execution. According to Wish Pond, on average, there are 4.75 billion items shared by Facebook users each day, so it can be easy for your... Continue Reading
With 2019 coming to an end, we’re taking a look into one of the most influential marketing platforms of the last decade – Social Media. According to the Pew Research Center1, 69 percent of all U.S. adults now use at least one social media platform and this number growing... Continue Reading
If you’re a mid-sized property manager or apartment owner, you probably employ more than a 100 leasing agents. Combined, they probably communicate with more than a thousand prospects a day. According to our internal data, 42 percent of those communications are about scheduling tours or... Continue Reading
In order for a multifamily developer to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed the... Continue Reading