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How to Use “Designed Moments” to Earn Employee Loyalty
How to Use “Designed Moments” to Earn Employee Loyalty

One of the biggest misconceptions we come across in our workplace research is the idea that employees have to earn the trust of their managers. If you are a leader who still views loyalty this way, it’s time to flip your script. Because you can’t expect trust if you haven’t... Continue Reading

Date posted08/2/2023


Building Upon A Great Year for AAMD
Building Upon A Great Year for AAMD

Amie Robertshaw delivered incredible leadership and accomplishments over the last year and left some big shoes to fill. AAMD will continue to focus on building on those accomplishments. I would like to thank the board of directors, committee chairs, vice chairs, members and supplier partners for... Continue Reading

Postedby Jared Miller
Date posted07/7/2023


4 Critical Steps to Create Lead-Generating Content for Your Property
4 Critical Steps to Create Lead-Generating Content for Your Property

The era of print ads, flyers, and "Leasing Now" banners is drawing to a close. To engage with your target residents effectively, it's crucial to begin transitioning to digital marketing methods. Digital content that is well-crafted can lead your target resident from being just a lead to becoming a... Continue Reading

Postedby Ashley Tyndall
Date posted07/7/2023


How Landscaping Can Help You Compete with New Builds
How Landscaping Can Help You Compete with New Builds

As of January 2023, there were 40,000 new multi-family units under construction, with 20% to 30% of those units coming onto the market in 2023. To stay competitive, property owners and managers of older multi-family communities need to seek unique methods for attracting tenants, especially if... Continue Reading

Postedby Jason Wegiel
Date posted07/7/2023


Person of the Year 2023 Finalists
Person of the Year 2023 Finalists

Each year the Apartment Association recognizes someone as the “Person of the Year.” Here is a brief look at the finalists for this award. CARY BRUTEIG | Apartment Insights In the past year, when the researcher of AAMD's 40-year-old Vacancy and Rent report retired, Cary stepped up... Continue Reading

Date posted06/2/2023


Multifamily Heroes: Look No Further Than the Women in our Industry
Multifamily Heroes: Look No Further Than the Women in our Industry

Last year, Dictionary.com selected “woman” as its word of the year for 2022. There were manywomen who set great milestones. Ketanji Brown Jackson became the first black woman Supreme Court justice and Laurie Leshin became the first female to lead JPL (leading USA’s first... Continue Reading

Postedby Tamera Greene
Date posted05/4/2023


Muli-Sensory Marketing for the Jack of All Trades
Muli-Sensory Marketing for the Jack of All Trades

Most of us must have heard the term "Jack of All Trades" at some point in our careers. However, it is essential to note that the abbreviated version of the phrase can be perceived as offensive. In reality, the original phrase was attributed to none other than William Shakespeare himself. The... Continue Reading

Postedby Erica Sanchez
Date posted05/4/2023


The Apartment Development Pipeline: Past, Present and Future
The Apartment Development Pipeline: Past, Present and Future

Recently the Metro Denver apartment market surpassed 400,000 apartment homes! This landmark gives us the opportunity to take a look back at the history of Denver’s housing development, a look forward to what’s next, a close look at who’s building in Denver, and an evaluation of... Continue Reading

Postedby Cary Bruteig
Date posted05/4/2023


How to Market Your Property to Different Generations Without Stereotyping
How to Market Your Property to Different Generations Without Stereotyping

Most apartment marketers have kept their focus on millennials and Generation Z. However, if your apartment caters to the senior living environment, you could be wasting your money and effort by marketing on the wrong platforms. When it comes to marketing to different generations, it's important... Continue Reading

Postedby Ashley Tyndall
Date posted04/7/2023


Which Came First... The Chicken, the Egg or Rent Control?
Which Came First... The Chicken, the Egg or Rent Control?

High housing prices and rents are the result of a supply demand imbalance. If you don’t believe that, consider the recent well publicized case of egg prices. In this case, the chicken really did come first, and legislators are egging housing providers. Egg suppliers were forced to reduce... Continue Reading

Postedby Rocky Sundling
Date posted04/7/2023


Winning Is a Team Sport
Winning Is a Team Sport

What’s your favorite sports moment? Whether you grew up playing or simply watching, most of us can think of an iconic moment in sports history that is etched in our minds forever! Whether it’s the thrill of watching our team navigate the drama of pulling out the last-second victory, or... Continue Reading

Date posted04/7/2023


Outing the Fraud Economy
Outing the Fraud Economy

How your customers have emerged as a creeping threat to your business Almost overnight, fraud has become a pervasive – and even celebrated – part of our daily lives. Just look at Netflix's new game show, appropriately titled "Bullsh*t," hosted by Howie Mandell. On the program,... Continue Reading

Date posted03/3/2023