Articles

The era of print ads, flyers, and "Leasing Now" banners is drawing to a close. To engage with your target residents effectively, it's crucial to begin transitioning to digital marketing methods. Digital content that is well-crafted can lead your target resident from being just a lead to becoming a... Continue Reading

Amie Robertshaw delivered incredible leadership and accomplishments over the last year and left some big shoes to fill. AAMD will continue to focus on building on those accomplishments. I would like to thank the board of directors, committee chairs, vice chairs, members and supplier partners for... Continue Reading

Each year the Apartment Association recognizes someone as the “Person of the Year.” Here is a brief look at the finalists for this award. CARY BRUTEIG | Apartment Insights In the past year, when the researcher of AAMD's 40-year-old Vacancy and Rent report retired, Cary stepped up... Continue Reading

Last year, Dictionary.com selected “woman” as its word of the year for 2022. There were manywomen who set great milestones. Ketanji Brown Jackson became the first black woman Supreme Court justice and Laurie Leshin became the first female to lead JPL (leading USA’s first... Continue Reading

Recently the Metro Denver apartment market surpassed 400,000 apartment homes! This landmark gives us the opportunity to take a look back at the history of Denver’s housing development, a look forward to what’s next, a close look at who’s building in Denver, and an evaluation of... Continue Reading

Most of us must have heard the term "Jack of All Trades" at some point in our careers. However, it is essential to note that the abbreviated version of the phrase can be perceived as offensive. In reality, the original phrase was attributed to none other than William Shakespeare himself. The... Continue Reading

This week, the Apartment Association of Metro Denver (AAMD) released the 2023 First Quarter Vacancy & Rent Report for Metro Denver. The average vacancies and apartment rents remained very flat for the first quarter of 2023. Vacancies remained at 5.6%, the exact same as last quarter. Rents... Continue Reading

What’s your favorite sports moment? Whether you grew up playing or simply watching, most of us can think of an iconic moment in sports history that is etched in our minds forever! Whether it’s the thrill of watching our team navigate the drama of pulling out the last-second victory, or... Continue Reading

Most apartment marketers have kept their focus on millennials and Generation Z. However, if your apartment caters to the senior living environment, you could be wasting your money and effort by marketing on the wrong platforms. When it comes to marketing to different generations, it's important... Continue Reading

High housing prices and rents are the result of a supply demand imbalance. If you don’t believe that, consider the recent well publicized case of egg prices. In this case, the chicken really did come first, and legislators are egging housing providers. Egg suppliers were forced to reduce... Continue Reading

How your customers have emerged as a creeping threat to your business Almost overnight, fraud has become a pervasive – and even celebrated – part of our daily lives. Just look at Netflix's new game show, appropriately titled "Bullsh*t," hosted by Howie Mandell. On the program,... Continue Reading

The multifamily marketing landscapes ever-evolving, and it’s essential to understand the current digital marketing trends to remain competitive. In 2023, multifamily marketers should be aware of key trends likely to shape their strategies. Digital marketing trends that apartment... Continue Reading