We hear the cry all the time – “Takethe politics out of sports!” Take the politics out of education, out of movies, out of everything!” And I confess, I agree. I don’t want to know what my favorite athlete or actors’ politics are. I don’t care whether... Continue Reading
As we have all witnessed over the last year, life as we know it can change in an instant. Last April, not a day went by that we weren't being inundated with a barrage of bad news and challenges we were facing in our communities and companies. Even to this day, when we read the news and face the... Continue Reading
Today, almost all multifamily marketing efforts revolve around a digital strategy. Whether it’s monitoring your property’s online presence or using new software to collect data on your target audience, it is critical to stay ahead of the marketing technology (martech) curve. While... Continue Reading
Eight Key Practices to Set Both Parties Up for Success Continue Reading
In the multifamily industry, “resident retention” is a buzzword phrase that keeps onsite team members, regionals and owners alike looking for ways to refine current practices and create new ones. Resident retention is incredibly important to our communities as well as our bottom... Continue Reading
Much like people, each social media platform has its own personality, and through it, its own specific use. Facebook is more visual, personal, and explanatory — ideal for establishing your property as a helpful resource and engaging with residents. Think of it as your storefront greeter,... Continue Reading
When the pandemic started last year, it immediately put the maintenance team atmy community - Colorado Station - on high alert. We had to get creative and start making adjustments to fight COVID 19. The first thing we started to do was to find cleaning supplies like sanitizer, latex gloves, hand... Continue Reading
In 2020, Coloradans Stayed at Home and Worked from Home, and Apartments are home for many of them. Here's how the Multifamily Industry Responded The year 2020 started out with hope and prosperity; a new decade, an election year and another chance for fresh beginnings. Unfortunately, in a matter... Continue Reading
There exists a misconception that rental housing owners enjoy large margins and can continue operating in the absence of rent payments, and with so much discussion around rents during COVID-19, the National Apartment Association (NAA) has released resources that help explain the breakdown of $1 of... Continue Reading
In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading
No matter your role in the global community, COVID-19 forced us all to take stock in Spring 2020. How do we feed our families, what plans will be forced to be put on hold, which of our loved ones are higher risk? Tightening the lens as members of the multifamily industry, taking stock meant asking... Continue Reading
A strong onsite leasing team is the bread and butter of asuccessful apartment community. Your property can have a fantastic marketing game and the best amenities around, but if your leasing associates aren’t practicing the best habits, your property is going to struggle.So just what are... Continue Reading
