I cannot believe I have been in the multifamily industry for over 19 years! I began my adventure as a leasing consultant and quickly learned that it wasn't another job; it was the start of my career. Not only was it rewarding as I was helping someone find their place to call home or assisting a... Continue Reading
Our industry has been challenged over the last two years to continue working through the pandemic. While residents have increasingly been working from home, our industry showed up every day to take care of our customers. Times may have been tough, and our industry was tougher. Property management... Continue Reading
In order for a multifamily professional to be successful, they must approach their target residents where they are. In the past, this meant placing billboards on their route to work or an advertisement on an apartment search site. As technology has radically evolved, digital marketing has changed... Continue Reading
Since the toughest economic times of the past 100 years was during the Great Depression of the 1930s, and because experts have drawn many similarities between the conditions that led to the Great Depression of 1930s and current times, my curiosity compelled me to do some research about that period... Continue Reading
With over 25 years of selling into multifamily I have found that there are four areas of focus that will help sellers be most successful. Many suppliers will already know these and use them every day. Some Suppliers will discover these through this article. Some Suppliers will be reminded and... Continue Reading
Last month, AAMD hosted hundreds of industry professionals at ECON 2022, its annual economic forecasting conference for the Denver multifamily housing industry. With presenters from Governor Jared Polis to economist Bryan Kaplan pronouncing the need for new housing, the conference’s... Continue Reading
I know many of us for the last 2 years have been in a mental fog. What we used to know in the past years that worked is no longer the “Norm”. By the way what is the new norm? Our industry has been on the fast track and cutting edge of pivoting into the new world order during and... Continue Reading
Companies within our industry and others have started committing to their diversity and inclusion programs by hiring, promoting or assigning company stewards into roles leading these efforts. We have interviewed four of these Diversity and Inclusion leaders to learn more about how they got into... Continue Reading
There is a lot more that goes into your apartment marketing strategy than just publishing posts on Facebook and sending out a generic email newsletter. Who is your target audience? How old are they and what do they want out of their living experience? What are their biggest pain points and... Continue Reading
It Was Never an Option to Shut Down Maintenance During the Pandemic January 2020 began as a normal year, then a few months later COVID-19 hit. Seemingly overnight the country changed. In an unprecedented move, the government began shutting down travel, hospitality, sporting events, the... Continue Reading
Jack Luscombe "Pay It Forward" Award: Jenny Jorgensen When you think of Jenny, the first word that comes to mind is Passion! She has been involved with AAMD and served in a leadership role for more than a decade. She has served on several different committees and is currently serving as the... Continue Reading
The last year and a half have not been good for mental wellness.The pandemic and its resulting lay-offs, remote work, onsite work, work where the rules changed daily, the “stay 6 feet away” habit (both emotionally and physically) the incessant roller coaster of safety vs. threat,... Continue Reading
